Effective and Accessible Marketing Starts Here
Today, we live in a world where we are constantly connected, which means the buyer’s journey is more complex than the simple funnel we once knew. There is a vortex of ways brands are reaching their customers. Think about it: people are podcasting on the go, Googling at all hours of the day, live streaming on platforms like Instagram and TikTok, and we stream our shows and movies on smart TVs that track our every move and provide even more targeted content.
It’s an omnichannel world, and as marketers, we’re not just living in it. We’re doing the critical work to understand the ever-evolving landscape and buyer’s journey to ensure that the brands we work with constantly push forward an integrated marketing strategy to meet their customers where they are.