Fractional CMO

Get Faster More Efficient Results with Part-Time Strategic Senior Leadership


The role of a Chief Marketing Officer is not for the faint of heart. No, really! It’s a complex position requiring an individual to wear many hats simultaneously. The right CMO must be able to think broadly and strategically while making fast-paced yet sound business decisions in many areas of implementation. Many companies struggle with bringing on such a vital of expertise, which in turn causes their business to plateau. Enter a Fractional CMO. This strategic, part-time, senior management role offers the experience and capabilities needed at a fraction of the cost. It’s like having your cake and eating it too. When you bring on this outsourced leadership, whether for consulting, a part-time role, or an interim position, you’re getting fully loaded solutions, yet you’re saving 50-75% of the cost of a full-time employee.

Ex-hemp-lary Strategies in Brand Recovery Resulting in Industry-Leading Growth

Q2Mark implemented critical crisis management tactics that repaired Folium’s brand and image, allowing our creative marketing and consulting services to reposition the hemp-derived CBD supplier at the head of the pack.



• $300,000 in New Business Development from 1st Email Marketing Campaign

• Record-Breaking Global Product Launches and Marketing Initiatives

Defining a Fractional CMO

By definition, a Fractional Chief Marketing Officer is a senior marketing executive brimming with skill set and expertise in overarching business strategy and critical marketing and communication tactics who apply their knowledge in a variety of areas, including:

  • Lead Generation
  • Branding and Promotions
  • Product and Services
  • Marketing Leadership

  • Customer Service/Customer Success
  • Human Relations
  • Full Scale Sales Integration

Find Your Roadmap to Success

Flexible and innovative marketing leadership that your business has been missing until now. We will fill the gap and develop a plan of action specific to your business needs that will leverage strengths, solve challenges, and help you make the market impact you’ve always dreamed of.


But that’s not all. The advantages of a Fractional CMO are plenty. Let’s take a closer look.

Speed and Efficiencies

As you may know, hiring takes time, but when your business is stalled, you don’t have months and months to waste. After all, time is money. Q2Mark’s Fraction CMO will only take a few weeks to integrate and then hit the ground running.



Your standard CMO will cost hundreds of thousands of dollars. Our on-demand executive leadership and marketing team works on an agreed-upon monthly retainer basis and via defined project fees.



Q2Mark on-demand executive marketing leadership implements proven processes, procedures, and marketing communications tactics that have ramped up growth for several other businesses just like yours. We’re ready to take action now to fill gaps, identify challenges, and implement tactics to overcome them.



Our Outsource CMO contract doesn’t require a long-term commitment. We work based on your goals, budget, priorities, and business capacity.



The great thing about Q2Mark Fractional CMO services is you don’t just get expertise, but you get access to top marketing and communications talent and a network of other resources, vendors, cutting-edge platforms, tools, and more.


Roles and Responsibilities

As your outsourced CMO, we’re continually working to refine our strategy based on a myriad of shifting business factors. Our high-performing functionality includes:


  • Go-to-Market (GTM) Strategy: This type of planning brings your company’s why and defines your product or service and who it benefits.
  • Product-Market Fit in Your Industry: Here, we establish your target consumer and highlight their pain points, allowing you to determine the value proposition.
  • Discover Your Core Demographic: In defining your target market, we research and collect data that tells us the preferences of customers predisposed to your product or service. Think age, gender, where they reside, relationship status, education, etc.
  • Establishing Your Brand: Our goal here is to establish a trusted interaction/connection with your customer that clearly conveys how your product or service will improve their lives.
  • Content and Digital Marketing Strategies: There is no one-size-fits-all when it comes to building brand awareness and driving leads and conversions. We will work to build a unique strategy for your specific business using a combination of paid, owned, and earned media that speaks directly to your target market and draws them in.
  • Analysis and Results: Truly understanding how your prospects and consumers are reacting to your brand and your offering requires elaborate attention to developing buyer personas, cultivating sales funnels, product or service roadmaps, and data interpretation, among other analyses.

A FRACTION of the Cost
As your Fractional CMO, Q2Mark offers access to a variety of part-time marketing services, including:


  • Consulting – these are advisory solutions where we agree to implement high-level strategy and implementation.
  • Interim CMO – Q2Mark works as your acting CMO while you search for a replacement.
  • Part-Time Chief Marketing Officer – Here, we will contract with your business and assist for a set amount of time per month. We may also act as a business coach.
  • Outsource – In this position, we fully integrate with your business to support your marketing department’s strategic and function operation at a much lower price point than full-time staffing.

For even more insights about how our Fractional CMO services unlock accelerated growth, download a copy of our CEO Guide by clicking the button below. And if you’re ready to get started now, follow this link to schedule a discovery call today.

A Look at Some of Our Industry Expertise

Whether we’re helping established brands or startups, Q2Mark offers top-level marketing services to businesses across a variety of industries – great marketing that’s truly accessible to all.

  • B2B
  • B2C
  • CBD