With more than 30 years of experience, Susie operates as an essential representative of executive leadership by utilizing her proficiencies in business strategy and operations to help each company identify its goals, develop plans to overcome obstacles, and achieve measurable profitability and success. Susie has held the position of VP and CMO for several global SMBs and has managed successful agencies. She has skillfully worked with multiple companies at one time, helping CEOs realize their vision for growth. Susie has been recognized by TrustPeer as a Marketing Communications expert in B2B Health & Wellness and has achieved a Digital Marketer Professional Certificate in Marketing: Head of Marketing. Susie has over 19 years of executive-level operation leadership and experience as head of marketing. She also has strong financial and business acumen with a proven track record of accomplishments in the field.
Susie passionately advocates customer-centricity and leverages competitive intelligence techniques. Securing prosperous brand awareness through powerful campaigns, effective lead generation tools, and surpassing corporate goals is nothing new for Susie and her firm, Q2Mark. Distinguished consulting initiatives and marketing communications include work for HORN, Solazyme Health Sciences, Bledsoe Brace Systems, United Orthopedic Group, Viscent Orthopedic Solutions, KonaRed, Mold Inspection Sciences, Mold Inspection Sciences Texas, Absolute Trust Counsel, Ombudsman Services of Contra Costa Solano and Alameda, Empowered Aging, Respite for All, White Pony Express, Del Monte Group, AIDP, Nutralliance, and John Muir Health Foundation, among other global accounts.
Given Susie’s results for brands across multiple global segments – from ingredients to consumer goods, TrustedPeer has recognized Susie as a marketing communication expert for the health and wellness industry.
As vice president of marketing and communications for B&D Nutritional Ingredients, Susie Hays provided leadership in reaching corporate revenue objectives by conceptualizing and driving corporate branding, communications, social media activities, and a full spectrum of integrated marketing efforts. With years of experience and backed by proven results, she is the expert marketing strategist recognized for creating and executing innovative industry outreach campaigns and stewarding b-2-b and b-2-c marketing strategies to ensure strong connections with customers, principals, and industry leaders.
Prior to joining B&D, Susie served as VP of marketing for Viscent and spent a number of years with Danhausen Group, a boutique full-service marketing agency. At Danhausen, Susie developed and managed highly successful programs and business initiatives for Kwikset, John Wayne Airport, Shea Financial Services, Brookfield Homes, HP, H&R Block, and Deloitte & Touche.
Committed to contributing to the community and mentoring young professionals, Susie has been actively involved with numerous organizations, including a founding member of the Social Media Marketing Society, serving on the board of the AdClub and Advertising Production Association and the Council for Responsible Nutrition’s National Communications & Outreach Committee.
In addition, she teaches Meet the Master art classes to elementary students and donates design and marketing communication services to local organizations. Susie received her Bachelor of Arts from the University of California Irvine.
She lives in Orange County with her fiancé and has a hidden talent for voice-over work.