Solve Big Problems and Find Greater Growth with Fractional CMO and Marketing Expertise

When you’re experiencing issues with revenue and growth, that typically means you’re struggling with marketing. The right leadership and services will accelerate both outcomes. We usually see companies who shy away from hiring a full-time Chief Marketing Officer because their business might not be ready for it or they can’t afford that full-time salary, and the department of team members needed. The bottom line is that you’re not equipped with what you need, and that’s where Q2Mark comes in. Our unique fractional arrangement allows you to get the desired results faster and more efficiently. We are a cost-effective, innovative solution that gives you the right leadership and proven marketing systems, strategies, and processes to help your organization capitalize on its potential.

What Does Q2Mark Do?

When we decide to partner, Q2Mark becomes your part-time outsourced marketing leadership team, equipped with an expert team that takes on all marketing activities for your business – everything from management to execution. Then, when you face a challenge or roadblock, your Q2Mark outsourced marketing leadership will strategize to develop distinct solutions. With 30+ years of experience under our belts, we excel at leveraging tried and true marketing strategies to solve problems, fill holes, and drive your business forward to help you reach your goals – a comprehensive and integrated marketing methodology that you won’t find elsewhere.

The Q2Mark Difference

Meet Your Outsourced, Fractional CMO, and Q2Mark Founder

Solution-focused and built out of necessity, Q2Mark was founded by leading marketing and communication executive Susie Hays. She realized most businesses hire inexperienced technicians to handle their marketing, someone who either concentrates on one niche (SEO, Facebook Ads, social media marketing, etc.) or junior-level marketers who can manage production and execution but don’t understand proven holistic strategies or have the experience needed. Sure, this might save on costs, but these marketers don’t see the big picture and don’t offer a comprehensive approach that aligns with overarching business goals. This will lead a business down a path of roadblocks and broken systems, ultimately resulting in stagnation. When it comes to marketing, Susie believes a company needs a seasoned executive who has mastered the art and science of marketing while being able to incorporate operational and financial considerations into a growth strategy. This translates into a scalable marketing approach that realizes the goals and vision of a company.

With more than 30 years of experience, Susie operates as an essential representative of executive leadership by utilizing her proficiencies in business strategy and operations to help each company identify its goals, develop plans to overcome obstacles, and achieve measurable profitability and success. Susie has been VP and CMO for several global SMBs and has managed successful agencies. She has skillfully worked with multiple companies at one time, helping CEOs realize their vision for growth. TrustPeer has recognized Susie as a Marketing Communications expert in B2B Health and Wellness and has achieved a Digital Marketer Professional Certificate in Marketing: Head of Marketing. Susie has over 20 years of experience in executive-level operation leadership and as head of marketing. She also has strong financial and business acumen with a proven track record of accomplishments in the field.

Susie passionately advocates customer-centricity and leverages competitive intelligence techniques. Securing prosperous brand awareness through powerful campaigns, effective lead generation tools, and surpassing corporate goals is nothing new for Susie and her firm, Q2Mark. Distinguished consulting initiatives and marketing communications include work for HORN, Solazyme Health Sciences, Bledsoe Brace Systems, United Orthopedic Group, Viscent Orthopedic Solutions, KonaRed, Mold Inspection Sciences, Mold Inspection Sciences Texas, Absolute Trust Counsel, Ombudsman Services of Contra Costa Solano and Alameda, Empowered Aging, Respite for All, White Pony Express, Del Monte Group, AIDP, Nutralliance, and John Muir Health Foundation, among other global accounts.

Given Susie’s results for brands across multiple global segments – from ingredients to consumer goods, TrustedPeer has recognized Susie as a marketing communication expert for the health and wellness industry.

As vice president of marketing and communications for B&D Nutritional Ingredients, Susie Hays provided leadership in reaching corporate revenue objectives by conceptualizing and driving corporate branding, communications, social media activities, and a full spectrum of integrated marketing efforts. With years of experience and backed by proven results, she is the expert marketing strategist recognized for creating and executing innovative industry outreach campaigns and stewarding B2B and B2C marketing strategies to ensure strong connections with customers, principals, and industry leaders.

Prior to joining B&D, Susie served as VP of marketing for Viscent and spent several years with Danhausen Group, a boutique full-service marketing agency. At Danhausen, Susie developed and managed highly successful programs and business initiatives for Kwikset, John Wayne Airport, Shea Financial Services, Brookfield Homes, HP, H&R Block, and Deloitte & Touche.

Committed to contributing to the community and mentoring young professionals, Susie has been actively involved with numerous organizations, including a founding member of the Social Media Marketing Society, serving on the board of the AdClub and Advertising Production Association and the Council for Responsible Nutrition’s National Communications and Outreach Committee.

In addition, she teaches Meet the Master art classes to elementary students. She donates design and marketing communication services to local organizations. Susie received her Bachelor of Arts from the University of California Irvine.

She lives in Orange County with her fiancé and has a hidden talent for voice-over work.

Meet Your Director of Copywriting and Social Media

Meet Taylor Williams. A copywriter, storyteller, content marketer, social media specialist, and messaging strategist with more than a decade of writing experience. Since joining the Q2Mark team in 2016 and becoming a business partner, Taylor has had a hand in developing digital marketing strategies and executing funnels that helped individuals and their businesses clarify their marketing messages, build community, gain new audiences, expand their reach, and create greater impact.

From B2B to B2C – regardless of the market or target audiences, Taylor effectively moves an audience by taking highly dense subjects – medical/health, nonprofit, fundraising, financial, etc., and creates copy that consumers understand, connecting to their emotions and prompting them to take action.

A ghostwriter for many clients, Taylor’s wheelhouse of work includes script writing (podcast, speeches, etc.), ads, sales copy, blog posts, e-books, website copy, articles, testimonials, press releases, pitches, surveys, lead magnets, email copy, social media promotions, and more. In addition to her zest for writing, she loves technology. She is always researching and experimenting with new tools and platforms to help drive efficiencies and build the Q2Mark tech stack.

When Taylor logs off, you can find her doing dance cardio or weightlifting at the gym, binge-watching thrillers on Netflix, cheering on the Georgia Bulldogs during football season, or spending time with her family and French Bulldog, Scooter, at the beach.