Public Relations – Communications

Effective PR Communications to Prepare and Navigate the Business Media Landscape


Public relations are vital to a holistic marketing approach that helps promote goodwill and clear communication between an organization and its consumers. So, no matter how big or small your business is, PR communications is essential to success.


Our skilled content writers set your brand apart by using powerful narratives and engaging stories to connect with audiences and help build even more business opportunities. If you’re looking for game-changing communications that deliver, Q2Mark’s innovative ideas and strategic execution will make it happen.

Driving the Future of Elder Care By Bringing Forward a National Authority Figure


Working with Ombudsman Services part-time, Q2Mark built effective processes to attract alliances and loyal donors, raise awareness, excel in overall growth, and help transition their executive director from a local thought leader to a national authority figure working on behalf of the entire elder care industry.


• COVID Media Coverage Included Features in The New York Times, the Associated Press, and NBC

• Selected to Testify at a Congressional Hearing

• Nominated as Woman of the Year

Our specialties include:

  • Reputation Management: We work to protect and enhance a client’s public image through a variety of activities that include monitoring for negative media, damage control, and responding to all reviews – both positive and negative, all while continuing to promote the client proactively.


  • Crisis Management: When an organization is faced with negative publicity or another type of scandal, our team will step in to minimize harm to a company’s reputation and work to restore their name. Luckily, in our experience, crises have been few and far between because we work daily to avoid them with a comprehensive communications plan.


  • Social Media: As of 2023, there are 4.9 billion people globally who are using social media… that’s a lot! So, it’s no secret that businesses should have a strong presence on the most in-demand platforms. Q2Mark develops and implements a unique and effective social media strategy based on your needs. Our team monitors communications for the brand and will engage and respond as necessary to help expand your reach, keep you visible, and build a broader, more loyal audience.


  • Press Releases: One of our favorite things to do at Q2Mark is generate media coverage for clients. Our content specialists work hard to develop compelling written statements, press releases, and media pitches about newsworthy developments. We also have connections with journalists and media contacts at ABC, NBC, The New York Times, Associated Press, and more.


  • Media Relations: Similar to our tactics outlined above, our media relations strategy will raise awareness, build credibility, and generate ideal leads for your organization.


  • Speech Writing: Speaking to a public crowd? Need help addressing your team internally? Q2Mark uses a persuasive and storytelling approach so you are clearly communicating with your audience in an engaging and impactful manner.


  • Internal Communications: In addition to external marketing communications, you must also have a robust internal approach. After all, your employees are your best advocates! So, whether it’s verbal, written, or digitally disseminated, Q2Mark’s effective communication tactics will help you boost company culture and productivity, helping you gain more significant results while uniting your team.


  • Event Planning: If events are an important part of your company’s operations, our team will ensure your occasion runs smoothly, boosts your visibility, and enhances your image. In addition to our content creation to develop and disseminate announcements and other event communications, our team can book venues, coordinate with the media, arrange travel, lodging, and more.


  • Market Research: This is where marketing begins because it gives you a thorough understanding of your target audience to develop messaging that resonates and reaches your ideal customer. Regardless if your company is just starting out or you need help redefining your target audience, our team will mine and present the necessary insights to help you better understand and engage with the right consumer.


  • Copywriting: With decades of copywriting experience, our Q2Mark content strategists will develop compelling copy that captures the essence of your organization and tells your brand’s story in a unique and engaging way that resonates with your ideal customer. From developing infographics and white papers, to blogs, social media, and more, we’ve got you covered.


  • Outreach: Through Q2Mark’s outreach approach, we will identify targeted audiences, craft unique messaging specific to those we’re talking to, and then execute through a variety of media outlets, including, but not limited to, paid advertising, social media, and earned media placement.


  • Media Training: We understand how stressful it can be to deal with the media. Our goal as your media coach is to ensure that you are prepared to interact and answer any questions that may come your way. From role-playing scenarios to making recommendations on outfits, makeup, and hair, we will ensure you’re feeling calm, cool, and collected.


  • Influencer Management: In today’s ever-evolving digital marketing world, influencers range from industry experts and thought leaders to bloggers and social media stars. Our influencer management strategy helps to identify, engage, and work with these individuals to drive growth results and cultivate stronger customer loyalty.

Does your business need help with public relations? Q2Mark will provide a comprehensive PR communications plan tailored to your situation. Get started today by scheduling a call with our team.

Want to explore more of our top marketing tips and insights?

A Look at Some of Our Industry Expertise

Whether we’re helping established brands or startups, Q2Mark offers top-level marketing services to businesses across a variety of industries – great marketing that’s truly accessible to all.

  • B2B
  • B2C
  • CBD