Q2Mark Founder Susie Hays Appointed as Fractional CMO of Brighton Center for Strategic Marketing Initiative
FOR IMMEDIATE RELEASE
Q2Mark Founder Susie Hays Appointed as Fractional CMO of Brighton Center for Strategic Marketing Initiative
Orange, CA, June 9, 2025 — Q2Mark, a leading fractional CMO and marketing services firm, today announced that its founder, Susie Hays, has been appointed as Chief Marketing Officer for Brighton Center, San Antonio’s largest nonprofit dedicated to empowering children with developmental needs.
The appointment represents an important milestone for Q2Mark’s 21-year mission of providing executive-level marketing leadership to organizations that need C-suite expertise but lack the budget for full-time executives. Brighton Center’s selection of Hays underscores the growing recognition that fractional CMO services deliver exceptional value for mission-driven organizations seeking to maximize impact while managing resources efficiently.
“This partnership with Brighton Center exemplifies exactly why we founded Q2Mark over two decades ago,” said Susie Hays, Founder and CEO of Q2Mark. “Organizations doing incredible work shouldn’t be limited by traditional hiring constraints. Brighton Center is transforming lives for nearly 4,000 children annually, and they deserve marketing leadership that matches the caliber of their mission.”
Brighton Center, with an annual budget of $22 million and a staff of nearly 200 specialists, the organization provides pediatric therapy, inclusive education centers, and critical transition support programs throughout the greater San Antonio area. Hays will spearhead marketing initiatives to support the organization’s next growth phase while building scalable systems for long-term success.
“We are thrilled to welcome Susie to our leadership team,” said Katrina Campbell, CEO of Brighton Center. “Her proven track record in strategic marketing and her passion for mission-driven organizations make her an ideal fit for Brighton Center. Susie will help us amplify our message of hope and optimism as we reach more families in need.”
The engagement showcases Q2Mark’s unique fractional arrangement, which provides clients access to impactful C-level leadership part-time, for a portion of the cost of a full-time executive. This model has enabled businesses and nonprofits across the U.S. to overcome marketing and business challenges while achieving greater outcomes.
Hays’ Strategic Focus at Brighton Center Will Include:
- Conducting comprehensive marketing and fundraising audit to identify growth opportunities
- Developing cohesive brand positioning that differentiates Brighton Center’s unique methodology
- Implementing data-driven donor engagement and fundraising strategies
- Building scalable marketing systems and standard operating procedures
- Enhancing digital presence and ensuring compliance standards
- Creating performance tracking systems for measurable results
Recognized by TrustPeer as a Marketing Communications expert in Health and Wellness, Hays has successfully managed initiatives for companies including Empowered Aging, Respite for All, Absolute Trust Counsel, HORN, Del Monte Group, Solazyme Health Sciences, Bledsoe, and KonaRed. Her innovative marketing strategies position Brighton Center to reach more families and create transformative opportunities for children with developmental needs.
“Brighton Center’s mission of unlocking extraordinary potential in every child perfectly aligns with our commitment to empowering organizations to achieve exceptional results,” added Hays. “This engagement allows us to demonstrate how strategic marketing leadership can amplify impact for organizations doing critical work in their communities.”
About Q2Mark
Q2Mark is a fractional CMO and marketing services firm founded by Susie Hays. The company provides executive-level marketing leadership and comprehensive strategies for small to medium-sized businesses, helping them achieve measurable growth and profitability. Q2Mark’s approach combines business strategy, operational expertise, and marketing communications excellence to deliver results-oriented solutions. For more information, visit www.q2mark.com.
About Brighton Center
Founded in 1969, Brighton Center is San Antonio’s largest nonprofit dedicated to providing family and community education alongside developmental services to children with disabilities or delays. Through pediatric therapy, inclusive preschool programs, and special education advocacy, Brighton Center serves over 4,000 children annually, empowering them to achieve their individual potential regardless of the challenges they face or their family’s financial situation. With an annual budget of $22 million and a staff of nearly 200 specialists, Brighton Center creates an environment where optimism and hope help families thrive. To learn more, visit https://www.brightonsa.org/.
MEDIA ONLY CONTACT:
Susie Hays
Founder and CMO
Q2Mark
760.458.9201