From Local Roots to Market Domination
Strategic marketing transformed Alamo Roofing into a powerhouse, 2X revenue and achieving exponential growth in just nine months
Strategic marketing transformed Alamo Roofing into a powerhouse, 2X revenue and achieving exponential growth in just nine months
“Before Q2Mark came on board, we knew marketing was crucial to our growth, but we didn’t have a clear roadmap or the right structure in place to support it. Q2Mark stepped in as our fractional CMO and completely transformed how we approach marketing. They guided us through implementing best practices, training our internal team, and building out the systems we needed to run effective campaigns. Their leadership has impacted every facet of our marketing—from SMS and email to outdoor advertising, media buying, and even managing a crisis situation with empathy and professionalism.
More than that, Susie and Taylor felt like part of our team. They genuinely cared about our success and brought fresh ideas and tangible next steps at every turn. Thanks to their expertise, we’ve not only grown our revenue exponentially, but we’ve also developed a robust marketing operation that supports our long-term vision. With Q2Mark’s leadership and guidance, we’ve evolved from simply ‘doing marketing’ to truly optimizing every opportunity. We’re more prepared than ever to thrive in the future.”
Natasha Cortez
Director of Client Experiences
Alamo Roofing
Alamo Roofing, a community-focused roofing company serving San Antonio and Austin, Texas, was struggling to scale its operations despite its strong local roots. While the team had implemented some responsive marketing tactics, these efforts were not optimized for maximum impact. High advertising costs, inconsistent branding, and inefficient customer acquisition processes hindered their ability to fully compete against larger, more established roofing companies in their local market.
The company’s passion and commitment to excellence were clear, but they lacked the tools and strategy to effectively communicate their value to potential customers. Without a cohesive marketing plan, Alamo Roofing faced difficulty generating leads organically and retaining a strong foothold in the competitive roofing market. To achieve their long-term goal of expanding their services across Texas, they needed a comprehensive, scalable solution.
Additionally, operational inefficiencies, including outdated call systems and limited digital touchpoints, made it challenging to provide a seamless customer experience. The leadership team recognized the need for a strategic partner to address these challenges and drive sustainable growth.
We expanded Alamo Roofing’s marketing capabilities to drive organic growth, reduce costs, and establish a comprehensive lead nurturing system. Key areas of focus included:
To address Alamo Roofing’s challenges, we implemented an Omnipresence Marketing System, a tailored approach designed to increase visibility, improve lead conversion, and streamline operations.
We started by focusing on brand visibility and impressions. This included designing visually compelling truck wraps and local billboards to boost local brand recognition and launching a comprehensive content campaign centered around storm damage and its impact on real estate transactions. The campaign spanned multiple channels, featuring a live-streamed interview with a real estate affiliate, supporting blog posts, e-blasts, and engaging social media content.
Next, we tackled digital marketing optimization. High-impact paid advertising campaigns were launched on Facebook and Google, achieving a positive return on ad spend (ROAS) while significantly reducing the cost per lead. To support these efforts, we developed and implemented new marketing funnels targeting financing options, and insurance claims customers, complete with landing pages, video sales letters, and retargeting ads.
Finally, we addressed internal process improvements. By fixing their calling and voicemail systems, training their team, and refining HR and hiring practices, we ensured operational efficiency and a better customer experience. Additionally, we provided creative direction for new photoshoots to capture their team and fieldwork, enhancing Alamo Roofing’s branding across digital and print platforms.
In just eight months, Alamo Roofing achieved transformative results:
By leveraging an Omnipresence Marketing System, Alamo Roofing transformed from a local service provider into a thriving market leader. Their journey showcases the power of strategic marketing, operational improvements, and a strong partnership. With a solid foundation in place, Alamo Roofing is now poised to expand its impact across Texas and beyond.
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