Our best advice to help you get better at marketing, communications, branding, entrepreneurship, consulting, growth, and more. You name it, and there’s a good chance we’ve done it or written about it.
Innovative and valuable marketing includes two essential elements: timeliness and relevance. Why? When it comes down to it, people have become pickier about what they consume and how they consume it. And you can count on them ignoring anything that doesn't hold their attention or...
Today, we are producing more data than ever before. Data that, as marketers and growth strategists, we measure and analyze across various channels to see how our efforts are performing. As customers and technologies evolve, these data points and analytics will remain critical to help...
Today, White Pony Express (WPE) announces the expansion of its food rescue fleet, effectively growing its rescue capacity and services throughout Contra Costa County. Lamorinda Sunrise Rotary led the project to purchase a new refrigerated delivery van, raising over $90,000, which funded the vehicle and installation...
Testimonials don’t write themselves. Your clients do. And that’s precisely why they are so darn important. They are your social proof and should be used to attract your ideal customer, not just give you a five-star rating. Whether it’s a review, testimonial, or old-school word...
Growing a business is a never-ending battle. Someone is always doing something bigger, better, or more cutting-edge. UGG! But what about building business alliances? Sometimes, it can seem sketchy. For example, you see two big companies partner up and think, “What are those two powerhouses...
Pleasant Hill, California, June 5, 2023 — Leading Bay Area nonprofit, Empowered Aging today announces the launch of their Elder Abuse Awareness campaign, ‘See Me. Hear Me.’ This movement is designed to shed light on the vulnerability of older adults and adults with disabilities living...