Our best advice to help you get better at marketing, communications, branding, entrepreneurship, consulting, growth, and more. You name it, and there’s a good chance we’ve done it or written about it.
Testimonials don’t write themselves. Your clients do. And that’s precisely why they are so darn important. They are your social proof and should be used to attract your ideal customer, not just give you a five-star rating. Whether it’s a review, testimonial, or old-school word...
Growing a business is a never-ending battle. Someone is always doing something bigger, better, or more cutting-edge. UGG! But what about building business alliances? Sometimes, it can seem sketchy. For example, you see two big companies partner up and think, “What are those two powerhouses...
Pleasant Hill, California, June 5, 2023 — Leading Bay Area nonprofit, Empowered Aging today announces the launch of their Elder Abuse Awareness campaign, ‘See Me. Hear Me.’ This movement is designed to shed light on the vulnerability of older adults and adults with disabilities living...
There is a difference between PR and advertising, but don’t be alarmed if you think they are the same because you are not alone. ...
If there is one thing we notice about “customer nation,” it is that they have HIGH expectations. They always demand personalized, all-about-me experiences, which require a massive effort from a majority, if not all, of your business. Marketing, sales, and customer service teams must be...
Pleasant Hill, California, March 27, 2023—On Wednesday, March 29, Whole Foods Market will present the keys of a new refrigerated van to the nonprofit White Pony Express (WPE)—a donation that not only supports the nonprofit’s mission of nourishing neighbors in need, but helps expand the...