Built and Fixed Marketing Systems to Accelerate Sustainable Nonprofit Growth

Q2Mark’s strategic and operational expertise helped the Hackett Hemwall Patterson Foundation increase and engage supporters, gain awareness and recognition, and build a foundation for long-term impact.

• Underutilized Email Platform: Their newsletter signups weren’t receiving any communications to help HHPF. They weren’t thanking donors or providing them with information to continue to support the organization. And with a limited staff, they didn’t have automation processes in place to help implement tasks. They weren’t fully nurturing or engaging their audiences to make a greater impact.
• Inconsistent Brand Presence: Without a cohesive marketing strategy, HHPF struggled to communicate its profound impact and attract crucial support—from donors and volunteers to future medical professionals.

To continue transforming lives around the globe, HHPF needed a strategic partner who could consolidate its digital platforms, strengthen its brand presence, and guide it toward sustainable growth. That’s where Q2Mark stepped in.

The Solution: Strategic Plan at a Glance

Q2Mark implemented a tailored approach to address HHPF’s digital and operational gaps. Our goals were to establish a functional social media presence, create and optimize critical digital touchpoints, and strengthen donor and volunteer engagement.

1. Social Media Overhaul

• Facebook: Created a new, correctly managed Facebook Page and grew it from zero to over 8,000 followers at a cost of about $.21 per person. We set up Meta’s nonprofit fundraising tools, launched targeted awareness campaigns, and showcased HHPF’s work, services, and supporters.
• YouTube: Built a new channel to address prior access issues, adding fresh, optimized content for better visibility.
• Instagram: Fixed setup errors and improved branding consistency, enabling cohesive cross-platform engagement.
• Donor Campaign to Expand Life-Changing Care: Utilizing social media tactics, we showcased the incredible work HHPF’s physicians and medical volunteers have been delivering to help people suffering from chronic pain and their specific need for support. We edited and launched a series of testimonial videos from HHPF physicians from across the U.S. Our campaign delivered thousands of new audience members to their site to support the organization.

2. Email and Nurture Systems

• Email Platform Repair: Corrected the existing email marketing setup to ensure proper list segmentation, automation, and compliance. Ultimately, this encouraged donations, improved volunteer sign-ups, and helped maintain relationships with existing supporters.
• Nurture Sequences: Developed customized email sequences to welcome new donors, re-engage lapsed supporters, and streamline volunteer sign-ups.
• Donor Campaign: Crafted content campaigns to highlight HHPF’s need for financial support and demonstrated their service and work:
  • In 2024, HHPF’s audiology program experienced remarkable growth. Thanks to the donation of over 2,000 hearing aids from the Starkey Foundation, we were able to provide same-day fittings for patients, marking a significant improvement in our ability to serve those in need.
  • HHPF has a partnership with the Standard Fruit Company (Dole) and the Red Cross to deliver their supplies for service-learning mission trips to Mexico and Honduras and our campaign focused on additional corporate sponsorship fundraising efforts for wound care supplies for patients, medications, medical instruments per treatment room, hearing testing and new hearing aid devices per patient, transportation, scholarships to train local doctors advanced techniques enabling the local doctors to offer year-round care, ENT surgical procedures to restore hearing and hope to a patient, training for new residents to learn prolotherapy, vascular and vein treatment techniques, medical equipment such as ultrasounds, Bovie electrosurgical generator, and portable medical endoscopic cameras.
  • To further expand access, Dr. Mike McDonald, an otolaryngologist from the University of Wisconsin–Madison, partnered with Las Palmeras School, a bilingual high school in La Ceiba. Together, they trained upper-level students in audiology testing. Under the supervision of a local physician, these students now offer monthly hearing evaluations and hearing aid dispensing, providing ongoing care for underserved populations across Honduras
  • Announcing two resident scholarship winners from the University of Wisconsin

3. Website Enhancements

• Policies and Compliance: Helped HHPF implement and feature a privacy policy and terms of use to meet legal and donor expectations.
• Landing Page Optimization: Created an optimized landing page focused on credibility, clarity, and calls to action for donations and volunteer sign-ups.

4. Multimedia Campaigns and Live Events

• Video Content: Produced and edited videos featuring HHPF’s doctors, volunteers, and beneficiaries—showcasing their mission and building credibility with supporters.
• Live Campaign and Direction: Organized a live-stream event, capturing key messaging for ongoing social media promos and providing guidelines for future video content creation.

Core Drivers of Success

1. Nonprofit-Focused Social Media Strategy: We ensured HHPF qualified for Meta’s nonprofit tools, turning social platforms into key drivers for donations and volunteer outreach.
2. Centralized Content and Branding: By creating cohesive content across Facebook, Instagram, and YouTube, HHPF engaged different audience segments with consistent messaging, visuals, and calls to action.
3. Effective Email Marketing and Nurturing: A robust email platform with automated workflows for donors and volunteers provided HHPF with direct communication channels to build stronger relationships and encourage recurring support.
4. Compliance and Credibility: Implementing standard policies (privacy policy, terms of use) and developing a well-structured landing page helped earn the trust of potential donors and partners.
5. Live Events and Video Campaigns: Multimedia storytelling brought HHPF’s mission to life, helping the organization reach new audiences and demonstrate its impact on the community.

Conclusion 

By partnering with Q2Mark, HHPF went from struggling with disconnected systems and obscure social media presence to establishing a thriving digital ecosystem that drives donations, volunteer recruitment, and community engagement. This transformation underscores the power of strategic marketing, operational streamlining, and consistent, engaging content—vital elements that enable nonprofits to flourish and continue doing good for the communities they serve.

HHPF’s story stands as proof that with the right strategy and partnership, any organization—no matter its initial limitations—can revitalize its platform, bolster engagement, and amplify its mission for greater impact.

CONTACT SUSIE HAYS

760.459.9201

Susie@Q2Mark.com

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