Nutralliance Hires Industry’s Premier Gelatin Expert Press Release

FOR IMMEDIATE RELEASE

Nutralliance Hires Industry’s Premier Gelatin Expert

Expanding Nutralliance’s Customer-Centric Approach

Yorba Linda, California (March, 2016) — Nutralliance, a leader in premium, science-based ingredients known for helping their customers succeed through effective ingredients and service, has hired one of the most innovative leaders in the gelatin business, creating a partnership that aims to offer greater consumer-centered focus. Felipe Chaluppe joins Nutralliance as its new Director of Sales –Midwest Region.

Felipe Chaluppe is a recognized gelatin expert for global food and pharmaceutical ingredient channels servicing world-class branded CPG and agribusiness industries. As the former president of Gelnex North America/In3gredients, Chaluppe achieved record-breaking company growth, and maximized the use of clean and renewable energy sources while achieving the highest international rating for quality and food safety. Known for his ability to foster a collaborative culture, Chaluppe also pioneered the structure of responsible sourcing platform and sustainable supply-chain for gelatin.

“Our team has had the opportunity to work with Felipe for over 10 years, since the beginning of his Gelnex leadership, said Brian Salerno, president/CEO of Nutralliance. “We share similar philosophies as they pertain to the needs of ingredient buyers. We’re committed to our customers’ success. With the addition of Felipe to our team, our intent is to continue to build on our purpose, one customer at a time.”

With Nutralliance, Chaluppe will help expand enhance Nutralliance’s service to customers through Midwest food and pharmaceutical channels. His vast array of contacts within the industry will reinforce Nutralliance’s efforts to deliver the highest quality, value-added ingredients to the market.

“Specialty ingredients and raw material suppliers are entering an exciting new phase that is going to reward innovative manufacturers with sustained growth,” said Felipe Chaluppe.  “Nutralliance provides manufacturers with better choices and significantly better experiences and outcomes.  Joining Nutralliance places me at the epicenter of a revolution that is transforming the field of distribution.”

About Nutralliance

Nutralliance is a premium-ingredient sales and marketing company focused on servicing the dietary supplement, functional food, and personal care industries within the United States. Founded in 2002 by industry veteran Brian Salerno, the company’s focus is on the ability to cater to its customers’ specific needs while maintaining an honest commitment to high-quality product standards delivered at a competitive price and in a timely manner. For more information, please visit the company’s website at www.nutralliance.com.

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MEDIA CONTACT: Susie Hays, CMO, Q2Mark