Our best advice to help you get better at marketing, communications, branding, entrepreneurship, consulting, growth, and more. You name it, and there’s a good chance we’ve done it or written about it.
When you think of influencer marketing, you might picture Instagram takeovers or TikTok dances. But this powerful strategy isn’t just for consumer brands anymore. B2B influencer marketing is on the rise, offering businesses an effective way to enhance credibility, expand their reach, and build long-term...
In a digital landscape teeming with AI-generated fluff and low-value posts, expert-led content stands out like a beacon of trustworthiness. When done right, it not only raises your brand’s profile but also connects with your audience on a deeper level—because, hey, who doesn’t want real...
If you’ve peeked into your social media feeds recently, you’ve probably noticed it’s not just photos of latte art and puppies anymore. From short-form videos to influencer-led campaigns to user-generated content (UGC), the digital marketing landscape is buzzing with new ways to earn audience attention...
“Will AI replace marketers?” That’s the big question on everyone’s mind—and the answer is a heartfelt “no.” At Q2Mark, we’ve been using AI tools since 2016 (yep, before ChatGPT had quite the spotlight) to make our copywriting frameworks and other marketing tactics more efficient. We...
In today’s hyper-competitive digital landscape, nonprofits face a big challenge: how to capture (and keep!) the attention of busy donors and volunteers. Marketing isn’t a “nice-to-have” anymore—it’s a vital lifeline that powers awareness, inspires action, and helps you fulfill your organization’s mission. Whether you’re looking...
If it feels like your B2B marketing budget is shrinking, you’re not alone—Gartner’s latest survey reveals a 15% drop in marketing spend. But guess what? Tighter budgets don’t have to mean stalled growth. We’re excited to share this post because it walks you through practical,...