KonaRed Announces Coffee Sales Update and Plans to Launch Two New Groundbreaking Products for its Branded Kona Coffee Line Press Release
FOR IMMEDIATE RELEASE
KonaRed Announces Coffee Sales Update and Plans to Launch Two New Groundbreaking Products for its Branded Kona Coffee Line
– The two new products will contain Kona and Premium Columbian whole bean coffee blended with Hawaiian Coffeeberry®. By adding the coffee fruit back to premium coffee without changing the flavor, KonaRed plans to change the way consumers think about coffee –
KOLOA, Hawaii, December 1, 2015 – KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® brand coffee fruit from Kona, Hawaii, is pleased to provide updates on its KonaRed Branded Kona Coffee. Sales have begun ramping up with the addition of its first distributors in Las Vegas and Hawaii. In addition, the Company has released 2 new products: 100% Kona Coffee whole bean infused with Hawaiian Coffeeberry®; and Kona and Columbian whole bean blend infused with Hawaiian Coffeeberry®.
The announcement today heralds another product line expansion as the Company continues to build its coffee products offerings with the goal of increasing overall revenue. The new coffee products will be added to KonaRed’s suite of products that include 100% Kona Coffee, Hawaiian Superfruit Antioxidant Original Juice, Hawaiian Superfruit Antioxidant Juice with Coconut Water, and Hawaiian Superfruit Antioxidant Juice with Green Tea. KonaRed also has a line of three nutritional supplement powders under its premium brand.
President and COO, Kyle Redfield said, “Sales of our premium KonaRed brand 100% Kona Coffee sales have gotten off to a hot start. We launched our coffee product line to meet the growing demand for small batch premium coffee in the U.S. and have made great progress in selling out our first batches and signing on two new distributors in Hawaii and Las Vegas for this line. Premium coffee is a new revenue stream for the Company and we are pleased with our progress thus far.”
Redfield also added “Our two new whole bean coffees are infused with Hawaiian Coffeeberry®. This is groundbreaking for the coffee industry as we have been able to add back the nutrient dense fruit that is normally lost during the traditional roasting of coffee. The most exciting part about this product is that we have been able to do so without changing the great tasting flavor of our high quality beans. This breakthrough will change the way consumers think about their coffee.”
Coffee from Kona, Hawaii is known for having the best tasting coffee in the world is estimated at a $30 billion industry in the U.S. alone. Kona coffee is grown on the nutrient dense volcanic slopes of the Big Island of Hawaii, in an area 1-2 miles wide and 20-30 miles long. The unique climate of this volcanic area produces optimal growing conditions for the coffee trees, which are protected from excessive heat and benefit from rich, fertile soil. Hawaii’s tropical cycle of sun drenched mornings, humid rainy afternoons, and mild nights create perfect growing conditions for the coffee to flourish. Hand-picked and meticulously cultivated, Kona Coffee is often regarded as the world’s best.
About KonaRed Corporation
KonaRed® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona Hawaii. KonaRed®, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary patented processes that produce and market a complete range of healthy products that showcase the Hawaiian Coffee Fruit. The line of consumer packaged goods includes antioxidant rich extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed®’s ready to drink Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Hawaiian Coffee Fruit Powders. The company is also launching a line of 100% Kona Coffee products that will include the coffee fruit as well. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed® went public and trades on the OTCQB under the symbol KRED. KonaRed® Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed® sells its products at retail stores across the U.S., Canada, Japan and is expanding into other international markets. KonaRed® products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed® and its products can be found at www.konared.com.
Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management’s expectations or estimates of future performance, constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words “believe,” “expect,” “will,” “anticipate,” “contemplate,” “target,” “plan,” “continue,” “budget,” “may,” “intend,” “estimate,” “project” and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company’s control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as “Risk Factors” in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company’s SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.
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MEDIA CONTACT: Susie Hays, CMO, Q2Mark